Every Chiropractor dreams of a practice full of people who love your approach, are fully engaged in the process and choose to stay for a lifetime...it all hinges on an exceptional conversion process.
This is a comprehensive blueprint and training for Chiropractors searching for success and mastery of the Day One - Two Conversion including...
- 18 Training Videos
- 58 Resources and Downloads
MODULE ONE | The Day One Blueprint
- Scheduling & First Contact
The office schedule is an often-overlooked component of a successful practice.
It is the doctor’s job to build a schedule that functions efficiently for the practice style and it is the team’s role to hold patients accountable to that schedule.
Good scheduling begins with the first contact. It may be via a traditional route like phone, or a walk-in, but it could also be an email or online web form.
Regardless of how someone connects, your team must have a step-by-step repeatable system that guides your prospect smoothly into the schedule for a Case Review.
The Case Review / Consultation is often the first “live” contact point between the team and prospect.
As the saying goes, “you never get a second chance at a first impression” and this applies to your Day One 1000x.
By the completion of the examination you must have checked 3 boxes to be successfully positioned in the prospect’s mind; curiosity, authentic concern and the case for care has started to build.
A strong, professional and robust examination anchors the communication framework discussed during the Case Review / Consultation.
Everything from your room set up, framed posters, technology, as well as doctor or staff’s confidence, can make or break the examination process.
After completing the examination it is important to pre-frame expectations for what will happen next.
Take advantage of the opportunity to transition the prospect confidently to your front desk team who will end the Day One experience with certainty and kindness.
MODULE TWO | The Day Two Blueprint
- Clinical Case Preparation
One thing that has been long lost within Chiropractic is the passion for subluxation analysis and case management.
The pendulum has swung to a therapeutic practice based on pain reduction or a subluxation-based practice with very little analysis and spinal manipulation.
It’s time to start caring about the clinical aspects of subluxation analysis.
- Understanding Financial Options
Money, money, money.
We’ve discussed how to price your service, but how do you package and present it in a way that highlights the tremendous value a new practice member is going to receive and still keeps things simple!
This training is the “heart” of your Day Two Blueprint.
You can’t skip the work leading up to it or avoid the ongoing effort to sustain the results, but without owning this conversation, your practice will never grow.
The second half of your day two conversation is all about establishing a rock-solid agreement.
It’s a mutual understanding that will form the foundation for future success…both for your new patient and for your practice.
Nailing “the close” is a science and art in and of itself.
- The Hand Off, Checkout & First Check-Up
Yes! You’re ready to get started with another amazing practice member.
Be sure to complete all necessary administrative steps with certainty and deliver strong first check-up communication.
BONUS MODULE |Requirements For A Successful Practice
- The Extraordinary Chiropractor Report Card
What are the top 40 requirements for a successful practice?
Including yours!
