#140 Communicating Chiropractic in the 21st Century
Hard bone on a soft nerve?
Foot on the water hose?
How do you communicate chiropractic in the 21st century?
There have been, and still are, some incredible minds in Chiropractic.
Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing.
These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.
As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.
On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in.
What I Covered
- Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each?
- The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly.
- A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation.
- How to use and explain the analytics you gather from your objective testing.