#14 Why Everyone Can't Be a Lifetime Patient and How to Inspire Those Who Can

Imagine having a practice full of patients that just "got it."   You already have some of those people, every chiropractor does.   You know… the patients that seem like they were made for your office.    You have easy meaningful conversations with them, they come in regularly until they move or die and all the while, they say really great things about you and are a terrific referral source.   You think to yourself “If I could only have a practice full of those people!”   Although that might never be possible (we cover why in this episode) you CAN do a much better job at CREATING those types of patients. 

The people who truly understand and want what you do are not dropped from a space ship...they are created. 

So… the question now becomes… How do you create a lifetime practice member?   What we cover:
  • Why it’s unrealistic to think that every patient will be a lifetime patient. 
  • How to properly ‘separate your’ practice, like every business does... and have the appropriate conversations with the appropriate people.
  • What are the different avenues you can use to communicate with your practice?
  • What to actually say to your patients that moves them towards being lifetime patients.