#1 What is Real Chiropractic?
I think we can all agree that chiropractic is in dire straights….
Record low utilization rates… only about 3% of the current population have an appointment. Low public opinion… a recent poll in Australia has ranked psychics as more trust worthy than chiropractors. This is part of the reason why chiropractors and chiropractic as a profession is LOSING its identity.
A simple and powerful example of that is chiropractors wanting to prescribe medications… Please understand there is nothing wrong with a profession that prescribes meds, but we already have one of those…
So how do we fix this problem?