The Chiropractic Sales Playbook™

Dear Chiropractor,

Isn't YES the best thing you can hear in your practice?
"YES, I accept your schedule of care.” 
"YES, I would love to come to your seminar and bring a guest.” 
"YES, I will bring my daughter tomorrow for an examination.” 
"YES, you and chiropratic are really important to our family."
Yes is not just a pleasant, self-esteem boosting word that your patients say; it's necessary for you to keep your doors open and maintain your quality of life. It's literally the MOST important thing that happens in your practice.
How often do you train on the art of getting a yes (aka sales)?
Since it’s the most important thing that happens in your practice, I hope that your answer is “a lot”! :-)
Unfortunately, after working with hundreds of docs in the profession we know that the reality is, getting a yes (selling) is the one thing that chiropractors spend the LEAST amount of time training on. 
Think about that... the most important thing for you to be able to 1. help your patients 2. keep your practice open and 3. enjoy all of your other values, yet most docs spend almost no time mastering the art of selling. 
That's like trying to be an Olympic swimmer and spending no time in the pool.  
If you're not where you want to be in practice and I could give you one piece of advice, it would be learn how to ethically and authentically get patients to say yes…
Or as Dan Sullivan defines it… 
“...getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result."



Until now, in chiropractic, there has been no training or training system designed to teach you and your team to get the yes in an authentic and professional way that isn't salesy.

If you don't have a sales system, are uncertain of what you need to do, and aren't regularly training how will you ever get better?


The Chiropractic Sales Playbook will help you:

-- Uncover your underlying limiting beliefs about selling and help you overcome the fear of rejection that is holding you back. You will clarify, remove contradictions, and develop a rock solid and unshakeable belief that getting a yes is a win-win for you and your patients.

-- Learn the most effective sales strategies (aka "plays") from the top sales gurus around the world distilled into usable knowledge and applied to the modern day chiropractic practice.

-- Develop your unique Chiropractic Sales Playbook that includes 'plays' to use in every situation you encounter in practice including Day 1, Day 2, progress examinations, regular visits, workshops, etc. Know exactly what to say in every situation without hesitation, so that more of your patients say yes to the care that they so desperately need.

-- Create a sales training system to help you and your team develop into communication masters, get more yeses without selling out your vision and core values.

-- Learn how to communicate with your patient in a way that is important to them so they are eager to listen and follow through with your recommendations.

-- Learn how to identify where a prospect is on the "patient journey" so you can deliver the perfect "play" and continue to move them along your lifetime care map.

-- Learn how to leverage your own personal strengths and authentic self to become a master at getting a yes without having to act like someone you're not.

-- Learn how to overcome the most common objections and misconceptions that people have about chiropractic and turn them into raving fans.

-- Learn how to get the rock solid agreements at every step of your process that are necessary to develop a true retention based practice.

-- Learn how to create tremendous value for your care and the chiropractic adjustment before a new patient has even experienced their first one (and make your recommendations a slam dunk!)

And much, much more...


Love him or hate him. Tom Brady is arguably (hardly, lol) the greatest quarterback of all time. We have seen time and time again how his "final product" plays out on the field.

What we don't see is how that product was developed. 

Brady has never been the best athlete but he is known for his fundamentals. The combination of throwing mechanics, football basics and winning psychology are unparalleled.  

Brady is a student of the game. He knows the Patriots playbook inside and out. That doesn't just happen. It's a byproduct of intense studying, comprehension and visualization.   

However, even having the ultimate skill set and owning the playbook doesn't guarantee results on the the field. Success mandates that the fundamentals and strategies be tested over and over again. 

It's called practice and it's one thing that ALL masters consider necessary. 

Consider how the results of this entire process manifest on the field...

The situation is 3rd and 8. Based on a deep understanding of the game, Brady knows the exact play to choose from his playbook that will deliver the intended outcome. 

But right before the snap, the defense changes it's formation. If Brady doesn't respond correctly, the play he had chosen will surely fail. Instead, he calls an audible...a new play to best adapt to the current situation. 

The result...TOUCHDOWN! 

This online program was created using a different format from typical chiropractic programs and is the perfect way to learn, develop and master the skills to required to lead your patients into lifetime care.

We're following the lead from Tom Brady and hundreds of other ultra successful athletes, entrepreneurs and leaders by applying the same process to getting yeses in your chiropractic practice as they have to win Superbowls and grow billion dollar companies. 

Understand the fundamentals, master a comprehensive playbook and know exactly how to pull the trigger every single time in every single situation. 

The Chiropractic Sales Playbook is divided into 3 sections:

1. Chiropractic Sales Mindset 

In section one you'll get the insider's scoop on selling. It's just about everything you need to know to lay the groundwork for accumulating yeses in your business. 

This includes the cost of your failure, why you're struggling, the morality of selling, the price myth, how to handle confrontation, and many other fundamental principles necessary for future success. 

2. Chiropractic Sales Playbook

Knowing what approach to use in any given situation starts with having a comprehensive set of strategies available at your disposal. 

Section two is all access to The Chiropractic Sales Playbook. Your playbook will give you endless "plays" to call and leverage in every day practice and  reduce the stress of handling the most challenging situations.  

3. Chiropractic Sales Training

Section three is time to train!

What "plays" are best to strengthen your agreement at the end of Day 2? What audibles can you call when a patient wants to drop out of care? The kids still aren't coming in for care...know exactly what "plays" will move the parents to schedule an appointment. 


I know you've invested in other Chiropractic programs in the past and I know they have promised you the world (and then some) without you having to do anything at all.
I'm not going to promise you that because that is unrealistic.
I do promise that we will be able to shortcut your success and help you become an excellent communicator of Chiropractic... that I know.
However, it's not going to come without work.  
You might be sitting there right now telling yourself... this sounds great... but it can wait.
Please do me a favour and stop telling yourself that.
It really CAN'T wait. The doctor down the street from you is hungry and she is young. If you don't figure this out she will smirkingly take your new patients away from you. 
If you are serious about competing in the new chiropractic market, if you are serious about growing your practice the right way, and if you are serious about getting more yeses in your practice... then you need this program.
-- Dr. Jamie

CEO, Life By Design
PS. No matter where you are right now in your career, whether you’re a Life By Design Certified Office or not, it's your time. Right now.
PPS. As always, we're ready to prove everything we claim. If this course does not live up to any the claims stated here, I don't want your money, and I'll give every penny back to you. No hassles and we can part as friends. 100% Money-Back Guaranteed.